2020 Young Guns - Young Guns

Lettering Set

Agency Zuzanna Rogatty

Client Various

Category

YG18

Annual ID

YG18_31-5

Description

The set of lettering is an attempt to showcase my lettering style which I?ve worked on for the past 5-6 years. Despite being fervidly interested in type design and calligraphy for many years, I eventually became exhausted by their rules and constraints. I?m interested in freeing pure gesture, embracing emotions and mixing it with handmade quality. I aim to swirl, twist and push the letterforms to unexpected fields, hoping to obtain a quirky and wacky effect which challenges a classic understanding of typography. I manage to design lettering for personal projects as well as professional ones and use it across various media.

My Role was:

Designer/Letterer The set contains various lettering projects both personal and professional for following clients: Google Doodle, Dropbox, It?s Nice That, Dolby Digital and Vegan Ramen Shop. Two Posters were designed in a collaboration with Karan Singh (as for Dropbox&It?s Nice That commission) and Kris Andrew Small (as a friendly collaboration).

2020 Awards

Young Guns Winner
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