2020 Young Guns - Young Guns

All The Stars

Agency Debora Cheyenne Cruchon

Client Amazon Music

Category

YG18

Annual ID

YG18_03-4

Description

The aim of the project was to promote Amazon Music new streaming service while highlighting some of their favorite artists. We focus on the lips of the performers as a main character, changing its graphic interpretation depending on the artist / genre of music. This spot showcases SZA and Kendrick Lamar's song All The Stars, building an Afro-futuristic world that echoes some of the latest mainstream black culture, such as Black Panther, or the work of artist Kaylan Michel. Intensity is built up throughout the spot, using meteors as climactic elements rushing through the scene, color bursting from Kendrick's Lips, while SZA's keep a much softer approach,surrounded with stars, almost embodying her own constellation.


My Role was:

Art Directing a 30 s spot for Amazon Music.

2020 Awards

Young Gun
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