2020 Young Guns - Young Guns

A Brief History of Seltzer Booms in America

Agency Jaedoo Lee

Client Medium

Category

YG18

Annual ID

YG18_11-4

Description

This animated illustration accompanied an article about the history of seltzer in America. Coming from a motion design background, I've always felt there was a hidden niche for these types of animated images in the illustration industry. While these animated images do take a significant amount of time to cel animate, this project is special to me in the sense that it helped further develop my workflow to animate more efficiently in future projects.


My Role was:

I worked with Art Director Dora Godfrey at Medium to illustrate and animate this image for the article on their Elemental section. My role in this project required ideation, sketches, and a final look development before carrying out animation for delivery.

2020 Awards

Young Gun
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