Printworks is an events venue within an old printing factory. We wanted to promote Printworks season of events and the heritage as Europe's largest printing factory by using bold cylindrical graphics to stand out.
We helped create the augmented reality campaign which built off of the printing press concept of the Printworks identity. The campaign was pushed out as an augmented reality app for AW19 and SS20 seasons. The campaign graphics and augmented reality experience brought the billboards to life across London and the UK.
Our Role was:
We collaborated with Family Type and Omse to design and develop the graphics and AR experience.