The Athlete's Mindset is a free audio series on the Nike Training App. It features expert guidance and athlete's stories to help strengthen your mind. The video transitions from the physical to the mental through the use of analog techniques — painting footage to illicit a more emotive connection to the mind.

Professional or Personal
Professional

Creative Discipline
Animation
Film

Role in Project
My role on this project was 2D Designer and Animator. I've made all of the mixed-media animations on this Nike commercial. I worked closely with the New Company in San Fransisco to develop a unique mixed media style using stock footage of selected athletes. For this Nike commercial, I've printed and scanned the clips in the video, developed a color palette for the physical treatment, as well as experimented with mixed media styles to enhance the narrative. Finally, I've done post-production work on all of the physical animations, refining each clip frame-by-frame in photoshop, and adding color correction.

Project Credits
Executive Creative Director: Matt Luckhurst
Creative Director: Aimee Hoffman
Executive Producer: Ali Issari
Design Lead: Maria Vaquero
Design: Jules Tardy, Will Geddes
2D Design and Animation: Danae Gosset
Animation: Pretty Nice, Mikey Kelly
President: Seth Mroczka.

Nike: Michael Spoljaric, Kate Terrill, Lisa Lynham, Thea Bergeron, Sarah Arthur.

Editorial + Post Production: Forager: Kristine Polinsky, Saraleah Cogan, Noah Kendal, Chiao Chen, Joe Doyle, Hannah Namnoum.

Featuring: Naomi Osaka, Saquon Barkley, Shalane Flanagan, Mathew Fraser, Shaquem Griffin.