Young Guns

Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!

2021 Young Guns Work - YG Work

Women's History Month

Agency Google

Client YouTube Music

Category

YG19

Annual ID

YG19_17_50

Description

YouTube Music's celebration of Women’s History Month featured 35 playlists showcasing women in music, which span the gamut of catalog and current genres, and highlight women's contributions to songwriting & production in addition to performance.
This campaign was anchored by our Women's History Month flagship playlist, featuring some of the most iconic & important moments in music history.


Professional or Personal
Professional

Creative Discipline
Graphic Design

Role in Project
I art directed and designed all visuals for YouTube Music's celebration of Women's History Month.
Heavily type-based, I chose the font Roslindale for all titles. It is a Victorian serif font that perfectly communicates a feminine, sharp tone. It was paired with desaturated and bright color combinations that can translate across any genre, culture or artists.
The main cover plays with how the characters of this typeface melt into each other creating a metaphor for unity. The color refers to the “Pussyhats” worn in the Women's March in Washington DC in 2017.

Project Credits
Music Programming: Cecilia Winter

2021 Awards

YG Work
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