To celebrate Asian and Pacific Islander Heritage Month; Vans partnered with Get Lit to uplift the voices of four young Asian American poets. Jelina Hendrickson, Afrah Alam, Della Dragon and Gordon Ip. Inspired by their voices, a visual direction for the campaign was created and drawn from the phrase, “We Will Be Louder,” by taking up space visually in an energetic and maximal way.

Professional or Personal
Professional

Creative Discipline
Graphic Design
Typography & Lettering

Role in Project
I created the design direction for this project. This includes creating the logotype, icons and layout.

Project Credits
Creative Director: Bruno Luglio
Content Design Direction: HeeJae Kim
Director of Photography & Video: Ryan E Young
Creative Director of Global Content: Jared Abe
Social Responsibility Marketing and Partnership Coordinator: Jordan Schweitzer
Project Manager: Chase Weikal
VP of Marketing: Carly Gomez
Global Executive Creative Director: Top Teague
Interactive Content Designer at Vans: Charmaine Regina Asril Lee
Director of Global Content Production: Nate Rogers