Young Guns

Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!

2021 Young Guns Work - YG Work

The Weeknd: Alone With Me

Agency Spotify

Client Spotify, The Weeknd

Category

YG19

Annual ID

YG19_20_10

Description

"Alone With Me" is an immersive website for The Weeknd to accompany his fourth studio album, After Hours. The site invites fans to interact with a personalized Deepfake of The Weeknd that talks to you and knows everything about you. The entire experience is generative using AI and pre-existing footage of The Weeknd paired with Spotify listening data. Over 600k people visited the site in the first 48 hours.
The site was featured on Billboard, Hypebeast, Adweek, HNHH, and more. HNHH Magazine said: "We're looking at the dawn of a new listening experience."
The experience was recently awarded a Gold Lion at Cannes and was Awwwards and FWA's Site of the Day.

Award results:
Cannes Lions - Gold x 1 - Digital Craft
Cannes Lions - Silver x 1 - Digital Craft
Cannes Lions - Bronze x 1 - Entertainment
Cannes Lions - Shortlist x 6
The One Show - Gold x 3
The One Show - Silver x 2
The One Show - Bronze x 1
Webbys Winner - Websites and mobile sites in music
D&AD - Graphite Pencil - New Realities & Emerging Media
D&AD - Wood Pencil - Digital
D&AD - Shortlist x 3
CLIO Music - Silver x 4 - Design/Emerging Technology
ADC Awards - Best of Discipline Award - Interactive
ADC Awards - Best of Discipline Award - In House
ADC Awards - Gold x 6
ADC Awards - Silver x 1
ADC Awards - Bronze x 3


Professional or Personal
Professional

Creative Discipline
Advertising
Digital
Film

Role in Project
Concept, Creative Direction, layout, script, design, strategy, look and feel

Project Credits
Concept, Creative Direction: Myself (Kathryn Kvas) and Tal Midyan
Produced by: Karen Chang
Sr. Brand Manager: Angela Gonzalez
Head of Creative Partnerships: Ashley Graver
Developed by :Jam3
Deepfake by: Rodeo

2021 Awards

YG Work
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