NaughtyRoll is the first studio in Macau to introduce the Risograph printing machine and provide printing services. This exhibition not only showcases the Risograph printing technology to the Macau public, but also aims to enhance people's knowledge of Macau. In addition to commercial designs for casinos and hotels, the exhibition also features a wide range of graphic designs. In main image of the exhibition, the illustrations of the main image graphic design is a drawing of some common actions in life integrated into the leisurely city rhythm of Macau. It is expected to see that it will resonate with the viewers, who will think about the future development of Macau's design industry in a more diversified way.

As the first exhibition of the brand, Naughty Roll Design Show summarizes the past works and looks forward to the future development of the brand. In the process of conceptualizing the main image of the show, it occurred to us that everything is imperfect in its progress. Risograph printing technology is imperfect, and so is the life of each of us. We finally chose to interpret the theme concept of "imperfection is part of life" with a light-hearted and humorous design approach, and created four letters with meaning in the form of "imperfection" in 3d modeling. The illustrated characters are also doing some common daily actions in an absurd posture, and the combination of the "imperfect" created by various techniques is light-hearted and humorous at the same time.

Macau, China's economy currently relies heavily on the booming gaming and tourism industries, and commercial design has seen relatively little independent work outside of these industries. The introduction of Risograph printing by NaughtyRoll is an additional way for the local design industry to print their finished products, and the brand also publishes independently created works in the hope that more people will recognize the work of the new generation of local designers in Macau.

Professional or Personal
Professional

Creative Discipline
Animation
Graphic Design
Illustration

Role in Project
As one of the founders of NAUGHTY ROLL's independent design and publishing brand, in the project of NAUGHTY ROLL DESIGN SHOW, I served as the main visual designer and participated in the exhibition planning, venue layout design and creative positioning of the motion graphics promotion video. In the main visual design, I independently created bold and humorous illustrations that can represent the brand, combining with 3d-constructed letters and graphic layout design, in order to let the public learn about the new generation of Macau designers through interesting visuals. In addition to the presentation of the main visual works in static and dynamic forms, the audience can receive a yoyo that is limited for this exhibition as a gift, allowing works that combine fun and design to easily enter people's lives.

Project Credits
Art director : LAM IEONG KUN / FERREIRA DAN
Creative director : LAM IEONG KUN / FERREIRA DAN
Illustration : LAM IEONG KUN / FERREIRA DAN
Graphic design : LAM IEONG KUN / FERREIRA DAN
Animation : KORAH LOK
Photographer : ZERO YOUNG