Brand identity for Target’s largest kids’ clothing line, Cat & Jack, which features classics with an imagination all their own. I created the custom-drawn logo, which was inspired by classic schoolbook primer cursive. Paired with bright, poppy colors and typography one might find in children’s books, the brand positions itself as the go-to for kids to express themselves that spans ages and aesthetics. The photography direction is inclusive of all, and pairs simple, graphic background motifs with kids’ joyful expressions and spontaneity. For the launch event, our team concepted a fashion “slide” show of kids showing off the clothing on a huge slide.

Professional or Personal
Professional

Creative Discipline
Graphic Design

Role in Project
I designed the entire brand identity, inclusive of a custom-drawn logo, colors, typography, and packaging design. I created guidelines for direction on photography and illustration. I created and delivered a comprehensive style guide for Target Creative to use for the implementation of the brand throughout all their stores. Also created brand identity for sub-brand, Baby Cat & Jack, and helped concept the creative for the brand’s launch event with the rest of the Partners & Spade team.

Project Credits
Agency: Partners & Spade (now Mythology)
Creative direction: Anthony Sperduti
Art direction: Elizabeth Dilk & Ashley Jones
Experiential creative: Eric Johnson & Conor Dooley
Campaign photography: Target