Ellen Macarthur Foundation

I was the main designer, art director and illustrator on this project. During the first creative phase – in which we did flat plans, content research, visual exploration, choice of format, choice of printing technique, grids and layouts – I collaborated in an equal role with Mélanie Boucher.

Typefaces were imposed by the client. However, we designed custom numbers for each section of the book.

In the production phase, I continued the project alone. I finalized the design of every page, proceeded to the last content adjustments with the client and proofreading with the print production studio.

Regarding the illustrations, it was a collaborative work between Benjamin Lamingo and I. First, I did concept research and moodboards for each image. Then he made a first draft of about 70% of the illustrations. Finally, I brought his drafts to the final images, developed the illustration style and made adjustments in response to client feedback.

Agency: Sid Lee
Creative direction: Marie-Elaine Benoit
Design and art direction: Mélanie Boucher, Marie Chénier
Illustrations: Marie Chénier, Benjamin Lamingo L'écuyer
Coordination and Production: Marie-Christine Aucoin, Marie-Christine Côté, Annie Dufresne
Photography (Case Study): Charles Vary
Print Production: M&H Polystudios
Printing: Seacourt

Guillaume Bordel

Enfanfleur was done as a freelance project. I did the art direction and styling in addition to choosing and directing the photographer. I also did the album cover and the release campaign’s graphic design. The title design is a custom lettering made from Yalla typeface.

Design and art direction: Marie Chénier
Styling: Guillaume Bordel, Marie Chénier
MUA: Émilie Mahglam
Photography (album): Hamza Abouelouafaa
Photography (case study): Audrey Demers
Music Label: Costume Records
Artist Management: Gus Boilard

MR-63

My role was to find the concept, built the visual identity and guidelines. I also produced a brand toolbox and multiple applications for their launch. I did a first draft on the logo, then we called Alexandre Saumier Demers, a Montreal type designer – previously working at Coppers and Brasses – to refine it and create the whole typeface according to the concept.

Studio: Caserne
Creative Direction: Léo Breton-Allaire
Design and art direction: Marie Chénier
Motion design: Marie Chénier
Type design: Alexandre Saumier Demers
Account Direction: Constance Delille
Architecture and interior: Rayside Labossière, Ivy Studio

Conseil Québecois du commerce de détail (CQCD)

I was the designer and art director on this project. My role was to create the visual identity system and toolbox for the 2022 summit. The motion design was made in collaboration with Noah Dauphinais: I came up with the idea, he made the first application and I rolled-out the motion on different formats and applications.

Agency: Sid Lee
Creative Direction: Marie-Elaine Benoit
Design and art direction: Marie Chénier
Motion design: Marie Chénier, Noah Dauphinais
Copywriting: Sandrine Le Blanc
Account Direction: Annie Dufresne
Account Coordination: Marie-Christine Aucoin

Kyle Smith

I designed the two posters and created custom lettering. Finding the concept was a teamwork between Sébastien Paradis and I.

Studio: Caserne
Creative Direction: Léo Breton-Allaire
Design Lead: Sébastien Paradis
Graphic design: Marie Chénier
Account Direction: Constance Delille
Photography (case study): Vincent Castonguay

Passerelles

My role was to create the brand identity, toolbox and guidelines. I also produced multiple applications such as presentation decks, newsletter, business cards, stationery, templates for social media, email signatures, etc.

I collaborated with Audrey Demers and Alex Saumier Demers to develop the logotype.

Studio: Caserne
Creative Direction: Léo Breton-Allaire
Design Lead: Sébastien Paradis
Graphic Design: Marie Chénier, Audrey Demers
Web design: Mélina Gagné
Logo refinement: Alex Saumier Demers
Account Direction: Constance Delille
Photography: Camille Gladu-Drouin