Young Guns 19 Jury

Masaru Yokoi

YG4 | Creative Director, Art Director

TV Asahi

Tokyo, Japan

Masaru is a multi-disciplinary Art Director from Tokyo.

His background in production extends from broadcast/video, motion graphics to experiential, creative-technology/innovation and visual arts.Throughout 15 years of experience in music show, he has worked with some of the most influential artists, Pharrell Williams, Rihanna, Carly Rae Jepsen, Lady GaGa, Katy Perry, Ariana Grande. His projects explore the relationship between music and identity design in public show.

He is also a Creative Director of TV Asahi where he leads multiple-disciplinary teams across a variety of product and platform, specifically in branding, visual identity, advertising, UX design, environmental design.

Currently, his team is also inventing and developing new platforms, VR ROPPONGI CITY on XR projects. He has always found a new way in the field of next-generation communications.

 

 

 

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