Young Guns 19 Jury

Michelle Layne Lawson

AVP, Head of Design


New York, United States

Michelle Layne Lawson is Head of Design for the NBA’s Next Gen Experience Group where she’s responsible for overseeing the visual and UX design of the new integrated platform. Michelle’s design experience is specialized in the digital space where she most recently was a freelance creative director working with a variety of brands across various industries from Google Creative Lab to Showtime to Nike (to name a few.

Michelle has vast creative experience focusing on product, UI, UX, experiential, visual and branding design. In her spare time, she loves collecting/playing vinyl records and helping rescue dogs find permanent homes through photography. She currently lives in Brooklyn with her two pint-sized Chihuahuas.




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