Young Guns 19 Jury
Pavithra is a Design Director at Landor&Fitch, India. Her portfolio of work is spread across wide ranging corporate and consumer segments from technology, food and beverage, fashion, education, and the arts focused, primarily in South Asia’s emerging marketplace.
Outside of this, Pavithra’s practice lies in the cross-sections of daily lifeand design, explored within a cultural context. She is one of the founding members of Kadak, a collective of South-Asian women, non-binary and queer folk who, work with graphic storytelling of different kinds and is alsoa member of the global Type Camp and Girl Gaze community. She was listed as one of the 20 under 35 emerging designers in India in 2017 for her practice by Design x Design and Alliance Francaise De Delhi.
She also writes with her eye on design for Verve, India's first homegrown lifestylemagazine. Pavithra’s work has been featured on WeTransfer, Lover&Co, Platform Mag, Sunday Guardian, CityLab by The Atlantic, The Hindu among others.
In her spare hours, she reads voraciously, embraces heirloom recipes in the kitchen and tends to the family terrace garden.