Young Guns 19 Jury

Sinmisola Hughes-Obisesan

Executive Creative Director

Publicis Nigeria (Leo Burnett Lagos / Insight Publicis)

Lagos, Nigeria

Sinmisola is an award-winning Creative Director and all around wonder woman with over 14 years of experience driving creative excellence and growth across a plethora of global and local brands in Nigeria. Her superpower lies in her ability to create deeper experiences between brands and consumers by leading teams to create clutter-breaking, impactful content that resonates with today’s digital consumer.

Currently leading teams of vibrant, passionate Creatives as Group Creative Director at two powerhouse agencies in Nigeria; Insight Publicis and Leo Burnett Lagos. She has lead both agencies to deliver award-winning work in Nigeria and across international markets for Pepsi, Heineken, Nivea, Amstel Malta, Cadbury, Nestle, P&G, AXA Mansard, Lipton Ice Tea and others.

Naturally curious, purposeful and driven by a belief that creativity has the power to change human behavior for good, Sinmisola is a firm believer in co-creation and collaboration to produce ‘creative magic’ as she consciously promotes diversity and inclusivity within her teams as they tackle juicy and not so juicy briefs.




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