Yong Choe is a multidisciplinary media artist and a creative director of Ralph Lauren Innovation Group based in New York. Originally from South Korea, he currently lives in New Jersey with his wife and two children. He works in a wide range of creative disciplines including experience design, web, animation, films, 3D visualizations. He studied illustration and animation at Parsons School of Design and started out as an interactive designer at Ralph Lauren working on several e-commerce and marketing websites. He began expanding the scope of his work beyond digital space and created new concepts for fashion events and shows using his knowledge in animation and experiential design. A Sample of his work includes virtual and holographic fashion shows and a 4D fashion event. He has 17 years of professional experience and is currently focusing on creating meta-humans, and visualizing innovative product and store concepts in 3D.