Yuri Mussoly is Head of Creative Lab at TikTok Brazil. She has been working in the advertising market for the last 17 years, leading creative teams in important agencies, such as DPZ&T, Africa DDB, AKQA, Mutato WPP and at Facebook, as part of the Creative Shop LATAM.

Over the last years, she worked with global brands such as Ambev-inBev, Netflix, McDonald’s, Vivo, Samsung, Mercado Libre and Facebook. In 2018, was a jury member of El Ojo de Iberoamerica Festival. In 2020 was honored as "One of the 50 Brazilian Creative Leaders who are Advancing Advertising” by WIRED Magazine.