I’ve always loved the alphabet since I was young. However, stepping into advertising was meant to be a dip in the water. But here we are, riding the waves. The toe dip begun at J Walter Thompson, and thereafter I crossed over to Creative VMLY&R. Dentsu then came into the picture, and the current is still going strong. Between the strike throughs, commas and light bulbs that go off in my head, I’ve made noteworthy work and noteworthy friends. Made work that makes a difference and some that, well, makes little difference. Made work for the big clients and made lots of banners. As the industry evolves, my belief in grounding ideas in moments of truth still remains and the story, the story never dies.