I am from Bogotá, Colombia, a glasses collector and actual Managing Director at HOY Colombia, the creative agency of HAVAS, and CCO of Havas Group Colombia. I have over 18 years working in the creative industry, working for global, regional, and local accounts such as Axe, Coca-Cola, Nike, Durex, Mastercard, Netflix, Allianz, Essity, Procolombia and Claro. I have been awarded with more than 100 international awards i.e Effie, Cannes, D&AD, Ojo de Iberoamerica, and the recognition of “The best creative in Iberoamerica” in 2013. As well, I have participated as a jury in different creative festivals. I strongly believe in the power of good ideas as business detonators, the importance of a detailed execution, and the role of data as a relevant insight for developing creativity. This role model and my leadership have been fundamental for driving teams to success, resulting in real business growth in the agencies and accounts I have joined.