Young Guns

Daniel Peterson is a Melbourne based Graphic Designer, and the Creative Director of Base Design’s Australian satellite office. His work involves strategy, branding and design for organisations and people locally and abroad, in collaboration with his wife and creative partner, Caroline Cox. Grounded in strategic rigour, driven by conceptual thinking, his practice aims to combine the emotional and intellectual.

He has worked as a Designer / Art Director at Fabio Ongarato Design, a Spatial Designer at 2×4, an Art Director at Noë & Associates, and most recently, as the Design Director of Base’s New York office. He has taught courses, lectured and led workshops at Swinburne University in Melbourne, and is a frequent design and thesis critic at Columbia University and Parsons New School for Design in New York.