Young Guns 14 WINNERS

2016: In a bold departure from recent years, Young Guns 14 returned the award to its roots. The awards eschewed a call for entries in favor of a nomination process where esteemed cultural influencers would choose cutting-edge creatives, who would then be selected by a panel of judges made up of industry heavyweights and previous Young Guns winners. The end result? A class of 30 winners representing eight different countries and an eclectic array of discipline

The Cube, which was unveiled at the September 17, 2016 ceremony, was created by luxury audio brand Master & Dynamic, under the guidance of designer and YG8 winner Nicole Jacek.

 

Merel Witteman

It is possible that Merel Witteman sources her creative power from her golden tresses, but it is far more likely that it comes from a deeper, darker, smellier, slimier place, somewhere beyond her hair follicles. In a time where society is obsessed with the execution and often forgets the substance behind it Merel Witteman is here to stand up for the idea and isn't afraid to give people what they think they don't want. Unlike many art and design devotees pretty isn't necessarily what pleases this young creative who is a full time art-director at KesselsKramer and one half of the creative duo Met/Zonder studio. Don't judge this book by its pretty cover, Merel is not afraid to get her hands or her ideas a little dirty. Her work is simple, clear and inevitable humourous, preferably with a cheeky wink and is undoubtedly a reflection of someone who sees the world from a perspective most people have steered clear of. Merel has an ability to see the creative potential in an idea and then dig beyond that; always looking for the rough edges and dirty little secrets hiding in a sea of 'perfection'.

Currently I am working as an art director at KesselsKramer, Amsterdam. Most of the time I work together with my creative partner in crime: Maartje Slijpen. I like coming up with ideas and finding the best shape, material and media to bring those ideas to life. Besides working together with different artists, I also like to film, design and built projects myself.

Aversive Aesthetics Agency: Merel Witteman Client: Design Academy Eindhoven Category: YG14 Year: 2016
Daarom Pindakaas Agency: Merel Witteman Client: Design Academy Eindhoven Category: YG14 Year: 2016
EKKO but different Agency: Merel Witteman Client: EKKO Category: YG14 Year: 2016
Jezus! Agency: Merel Witteman Client: Lentemedia Category: YG14 Year: 2016
Marius Aquarius Agency: Merel Witteman Client: L'ENFANT Category: YG14 Year: 2016
NOT in EKKO Agency: Merel Witteman Client: EKKO Category: YG14 Year: 2016
Rubbish bins Agency: Merel Witteman Client: Koning Willem I college Category: YG14 Year: 2016
The Land of King Willem I Agency: Merel Witteman Client: Koning Willem I college Category: YG14 Year: 2016
the pointing finger Agency: Merel Witteman Client: moti museum Category: YG14 Year: 2016
Underground Bar Agency: Merel Witteman Client: city of Eindhoven Category: YG14 Year: 2016

 

 

 

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