Young Guns 17 Winners

2019: In a year that could arguably be described as the most diverse class in Young Guns history, a jury of more than 60 respected creatives — half of them past Young Guns winners themselves — spent two months reviewing hundreds of submissions from a record 45 different countries. 

After several rounds of judging, which narrowed down the vast pool of talent to a finalist list of 81 creatives, the jury debated, discussed and ultimately selected 28 superstars to be part of Young Guns 17. This year's class runs across a wide variety of disciplines, and with only three YG17 winners being American-born, the global nature of this accolade is becoming even greater.

Max Löffler


Max was born in rural Germany in 1989 and started out illustrating extensive album artworks for punk and metal bands after his homework. After graduating from the Graphic Design department at Hochschule Darmstadt in 2017, he began working as a freelancer with renowned clients like The New Yorker, The New York Times, National Geographic, The Folio Society and Google.

Influenced by the classic surrealists as well as vintage science-fiction book covers, he likes to look below the surface of one-to-one visual translations, adding meaning and room for inference by wrapping his illustrations in the dense atmosphere of a surreal and melancholic parallel universe. His urge is to translate and decipher what can only be felt, not directly seen, and to amplify this visually, particularly in his personal work. Apart from that he's a punk and space-age aficionado as well as a part-time grump.

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The Selected Adventures and Memoirs of Sherlock Holmes Agency: Max Loeffler Client: Folio Society Category: YG17 Year: 2019
How To Be Mentally Healthier Agency: Max Loeffler Client: GQ US Category: YG17 Year: 2019
On The Rise Agency: Max Loeffler Client: Imperial Jade Category: YG17 Year: 2019
Sphere Collection Agency: Max Loeffler Client: Milk Tooth LND Category: YG17 Year: 2019
"The Five II" Menu Agency: Max Loeffler Client: Punch Room London Edition Hotels Category: YG17 Year: 2019
The Wall Street Journal's Future of Everything Festival Poster Agency: Max Loeffler Client: The Wall Street Journal Category: YG17 Year: 2019




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