Young Guns 18 Winners

2020: Let's face it — this was not going to be a normal year for anybody in the creative community. COVID-19 has affected everyone in ways great and small, but we knew that Young Guns 18 would carry on. After all, this is an award that honors a young creative's body of work over multiple years, not just what could be done over Zoom and with social distancing. And so the call for entries was opened in June, and the global response far surpassed expectations that had been muted by the pandemic.

Believing that diversity breeds diversity, this year's Young Guns jury was expanded to include more than 80 creatives from around the world and across many cultures and disciplines. With the usual split between past Young Guns winners who know firsthand of the glory this accolade brings, alongside other respected professionals bringing their own unique perspectives, the jury spent nearly three months going over hundreds of submissions. After multiple rounds of scoring, they settled on a finalist list of 83 entrants, all leading to spirited discussions that resulted in this year's class of 31 new inductees into the Young Guns family.

Alas, the raucous New York awards ceremony that is a hallmark of the Young Guns experience was not to be this year, but we still managed to salute the Young Guns 18 class virtually, from wherever they are in the world.


Edward Yeung

Advertising


Edward Yeung is a non-binary interdisciplinary creative director based in New York City, specializing in conceptualizing and creating visual expressions spanning creative direction, branding, campaign, and photography styling. They are also a co-founder of Crushed Tonic, an ingestible wellness and K-beauty brand making collagen, biotin, probiotics, and superfoods accessible to the everyday diet. Additionally, they're currently working as an Associate Creative Director at Spotify on the Artists Marketing team, connecting with music artists on a daily basis, and creating love letters for their fans.

Spotify Pride - Unlike Any Other Agency: Edward Yeung Client: Spotify Category: YG18 Year: 2020
Spotify AAPIHM - Our Roots. Our Sound. Agency: Edward Yeung Client: Spotify Category: YG18 Year: 2020
YouTube: Creators For Change Agency: Edward Yeung Client: YouTube Category: YG18 Year: 2020
Converse: Rated One Star Agency: Edward Yeung Client: Converse Category: YG18 Year: 2020
Spotify POLLEN: Good has no genre. Agency: Edward Yeung Client: Spotify Category: YG18 Year: 2020
Sonos Rebrand Agency: Edward Yeung Client: Sonos Category: YG18 Year: 2020

 

 

 

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