Young Guns 5 WINNERS
2006: The move to make Young Guns an international competition was a a smart one; Young Guns 5 saw nearly a quarter of its submissions come from outside of the United States. Beyond the Moleskine-produced annual and the November 9, 2006 ceremony and exhibition, this year introduced a speaker series that explored the work, history, hurdles, goals and aspirations of Young Guns winners.
Advertising career highlights include winning the Cannes Young Creative Competition, working on a music video for John Lennon, and being selected as an Art Directors Club Young Guns 5 Honoree which honors top talent from around the world under the age of thirty. Jayson is credited for winning BBDO’s first One Show Gold Pencil for a non-traditional media concept created for Guinness. Jayson was also one of the charter members of BBDO’s Diversity Council. In 2007, Jayson formed a non-profit organization called P.A.I.N.T. (Philippine Artists Inspiring New Talent) dedicated to young Filipinos who want to get into the arts but don’t have a support system to get into the industry.
When Jayson isn’t busy creating advertising, he’s busy creating art. His signature painting/illustration style combines ink and watercolor, and it’s been receiving rave reviews in galleries and in the press. Now a freelance creative director/art director and artist, Atienza is expanding the possibilities of his signature art style achieved through meticulous watercolor and ink designs. He works on canvases both conventional and not, leaving traditional canvas behind at times to explore and personalize the surfaces of footwear, handbags and apparel. Jayson’s work has been exhibited in major shows, including “We As One,” a Barack Obama-inspired painting for Manifest Hope (Washington, D.C. 2009), an encore piece for Manifest Equality (Los Angeles 2010) and a piece for Re:Form School, an art exhibition designed to aid in education reform across the country. Jayson’s work has been featured alongside such noted artists as Shepard Fairey, Jeff Koons, Kehinde Wiley, Spencer Tunick, Romero Britto, Yoko Ono, Peter Beard, Ron English, Gary Baseman, Michel Gondry, Swoon, FriendsWithYou, WK Interact, Barry McGee, Retna, and David Choe.
The places Jayson’s work has appeared are as varied as the surfaces he works on. Jeremy Piven’s character in Guy Ritchie’s film “Rock-n-Rolla” sports sneakers personalized by Jayson’s art. Other notables seen wearing personalized Atienza apparel include David LaChapelle, Tiger Woods, Nigel Sylvester, Jevon Walker, Dante Basco, Benj Gershman and other celebrities. Jayson and his art were featured in a national holiday promotion for Heineken. He and his work appeared in COMPLEX magazine, in banners on a variety of major websites, as well as a dedicated Heineken online site featuring videos on the artist and his process. Jayson has also collaborated with the GAP, Ace Hotel, Havaianas, RedBull, Pro Keds, Givenchy, Details Magazine, Glamour Magazine, Macy’s, Bloomingdales, JCPenney and DipDive. Jayson has also been featured in print in various magazines as well as the book, ‘Custom Kicks’ (2008).