What would happen if we could see the architectural consciousness? We started this project with the idea that Neuroscience and simultaneous movement of both eyes between two or more phases of fixation in the same direction algorithms, and we transform the high-resolution led screen into a media canvas which transformed into living architecture. The installation was made in Sao Paulo which has been retrofitted in the existing honeycomb facade of the pyramidal FIESP Building.The media facade is divided into 3 parts, which are situated on 3 different sides of the facade.The biggest and main display faces to the opposite side of the street whereas the two smaller screens are directed to display to both directions of Avenida Paulista. The threefold led facade is formed of a network of approximately 26,000 Led Clusters embedded in 3700 m2 metal structure that covers the pyramids FIESP building.

My Role was:

In this project, I worked as a Creative Director, Concept Development and New Media Artist.There is a systematic difference between built and natural spaces in sensory properties.The familiarity and architectural consciousness of this two dynamics introduce differences in their experience. This is what I question most of the time. Understanding these similarities and differences are themselves of scientific interest. Perceived duration is referred to the perceived time interval between two successive events. Perception of time cannot be experienced or understood by other people in the same way because it is something that the brain can manipulate and distort under certain circumstances but can be objectively studied and inferred through scientific experiments. These temporal illusions help to expose the underlying neural mechanisms of time perception.My goal is to represent saccade detection?s eye tracking algorithms through producing content on Fiesp building's facade by reinterpreting the time illusion through the neuroscientific way.