Young Guns

Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!

2020 Young Guns Work - YG Work

Roddy Ricch - BET Awards 2020

Agency Mike Carson

Client Roddy Ricch/Atlantic Records



Annual ID



This project was for Roddy Ricch's first ever award show performance. However given the affect of COVID-19, the award show would now become pre-taped, instead of the usual live stage production. Also Roddy could not be on camera with anyone due to COVID regulations with the network. I saw this as opportunity to use post production to create a performance that would be near impossible on live TV, from a technical perspective. Roddy's demographic loves sensory overload, so I wanted to have several setups that kept the viewer intrigued. As well as making it relevant for today's times.

My Role was:

Director, Creative Director

2020 Awards

YG Work
Share To

Related Awards





Follow Us