There is such a thing as the call to be an artist. You either get it or you don't. For those who do, the artist life has no finish line. You're never "done" being an artist. Your practice is your life journey, where you're only ever racing against yourself. We've chosen four mid-career artists, Yang Li, Gianni Lee, Sevdaliza, and Benjamin Milan, who embody this spirit, both in their mindset and the roads they've traveled in their careers. For each of these artists, there?s no finish line. Because progress is a mindset. We've created a Directors Cut as a combination of all 4 artists' stories, celebrating the Audi in the process.

Our Role was:

Director. Highsnobiety, the Berlin-based fashion and lifestyle magazine and agency, in conjunction with their client, Audi, tapped us to helm a campaign featuring the S3 and 4 Artists on Progress, Striving & Endurance