Inspired by Virgil's collection around Business Men and the age old question of "What do you want to be when you grow up", we designed a show using the International Style aesthetic as a backdrop. The set was designed to be 360 degree view, consisted of Mies Van der Rohe classics like travertine, marble, chrome and grided light ceiling. As the show progressed, a group of dancers remove the marble bricks one at a time, "melting" the set . The performative aspect of the set was inspired by Allan Kaprow's Fluids, with a marble box that consisted of almost 2000 bricks, dismantling the metaphorical walls created by others to achieve our goals. As per Covid-19 restrictions, guest attendance was canceled, allowing us to re-purpose that area to add the ice skating rink around the set, adding to the surreal theme that is consistent in Virgil's Louis Vuitton shows.

Professional or Personal
Professional

Creative Discipline
Architecture, Environmental & Interior Design

Role in Project
Show Designer in collaboration with PLAYLAB, Inc. partners Archie Lee Coates IV and Jeff Franklin.

Project Credits
Creative Direction: Virgil Abloh