Young Guns

Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!

2021 Young Guns Work - YG Work

Once Upon a Time

Agency Dani Choi

Client Atomix NYC

Category

YG19

Annual ID

YG19_11_40

Description

This project was again commissioned by Atomix NYC, a Korean fine dining restaurant in Manhattan, to create images for seasonal menu cards in 2021. The images were inspired by the motifs of South Korean flag weaved with Korean folklore. The Korean flag, Taegukgi, has three parts: a white background, a red and blue circle in the center, and four trigrams on each corner. These four trigrams called geon, gon, ri, gam each represents four distinctly beautiful seasons in Korea as well as four natural elements; heaven, earth, fire, and water. Having a long history, Korean folktales were passed down orally through generations and remain deeply embedded in the arts and culture to this day. Among many wondrous stories, the four tales chosen to be included in the series were as follows: Sister Sun and Brother Moon, The Fox Sister, The Story of Janghwa and Hongryeon, and The Story of Shimcheong.


Professional or Personal
Professional

Creative Discipline
Illustration

Role in Project
My role was to construct strong ideas for the seasonal menu cards and illustrate them.

2021 Awards

YG Work
Share To

Related Awards

 

 

 

 

Follow Us