*Done while at COLLINS SF*

Finance is difficult. High barriers to entry mixed with abstract concepts and opaque language have created a financial system that thrives on fear and confusion. Robinhood understands this and has made it their mission to democratize finance for all.

As they've reach another growth stage, they asked us to help re articulate their brand.
Our insight? Don’t just make finance “less difficult.” Make it more engaging and understandable. As Noam Chomsky once said: “Optimism is a strategy for making a better future. Because unless you believe that the future can be better, it’s unlikely you will step up and take responsibility for making it so.”

The result: an evolved, future-focused brand that balances a high-performance product experience with a more engaging and inspiring creative expression. A Robinhood that encourages customers to imagine better futures and helps to build them.

Professional or Personal
Professional

Creative Discipline
Graphic Design

Role in Project
Lead Designer from start to finish, working closely under the direction of COLLINS SF Creative Director Ben Crick.

Project Credits
COLLINS
Ben Crick – Creative Director
Erik Berger Vaage – Senior / Lead Designer
Yeun Kim – Associate Designer
Mackenzie Pringle – Associate Designer
Karin Soukup – Managing Partner / Strategy
Victoria Thomas – Client Director
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Robinhood Internal:
Robert Thompson – Brand Lead
Victor Bivol – Motion Designer
Daniel Haire – Illustrator
Drew Nelson – 3D Designer
Zane Bevan – UI Designer
—
Illustration:
Matias Basla
Liam Cobb
Jaedoo Lee
Ilya Milstein