Flash is more than just a music festival — it's a 3-day immersive food, wine, and live music experience, set in the heart of the Tuscan countryside. It's a celebration of Italian culture, blending the charms of old-world Tuscany with the zeal of the contemporary.

The identity plays off this idea, drawing inspiration from the traditional and modern aspects of the region. The script typography nods to old wine bottles from local wineries, while the graphics pays homage to the visual language of disco, funk and electronic music of the area.

The result is an expression that feels one-of-a-kind, yet uniquely Italian.


Professional or Personal
Professional

Creative Discipline
Graphic Design

Role in Project
Done together with Rasmus Nilsson, Evan Tolleson and Ray Dao.

Project Credits
Erik Berger Vaage, Rasmus Nilsson, Evan Tolleson and Ray Dao.