Aspern Seestadt is one of Europe’s largest urban development projects located in Vienna’s fast-growing 22nd district northeast of the city. For the development’s Beatification project, Sagmeister & Walsh was invited to design a mural spanning the 400m² wall along the Asperner Seepark. The goal was to turn a gray wall into a work that can be enjoyed on different levels. A combination of visuals and writing was used to emphasize a connection to water both physically and metaphorically. You can perceive the mural through color and shape, or you can walk the entire length and read about humanity’s relationship with water.

Professional or Personal
Professional

Creative Discipline
Graphic Design

Role in Project
I created the visual look of the Murals including the various illustrations, patterns and type choices.

Project Credits
Creative Direction: Stefan Sagmeister, Jessica Walsh
Copywriting: Jessica Walsh
Production: Stephanie Halovanic, Erica Grubman
Design: Heejae Kim, Soomin Jung
3D & Animation: Sanchit Sawaria, Lucas Luz, Soomin Jung
Mural Painting: Burggasse 98