A global campaign to launch Spotify’s biggest playlist – Today’s Top Hits.
The hero film titled “Hit Station” brings the playlist to life and shows each artist in their element.
Featuring Dua Lipa, Bad Bunny, Blackpink, Travis Scott and Billie Eilish.
This film explores the surreal place where artists are free to experiment and craft their hits as they please.
The campaign was featured in Billboard, Forbes, Adweek, NBC and more.

Professional or Personal
Professional

Creative Discipline
Advertising
Film

Role in Project
Concept, Creative Direction, Strategy

Project Credits
Directed by: Warren Fu
Concept, Creative Direction, Strategy: Myself and Tal Midyan
Group Creative Director: Jay Norman
Producer: Gabby Kreutter
Brand manager: Jonathan Chu
Head of creative partnerships: Ashley Graver, Ned Monahan.
VFX: Ingenuity.