Young Guns
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2021 Young Guns Work - YG Work
Under Armour: Rule Yourself
Agency Droga5
Client Under Armour
Category
YG19
Annual ID
YG19_20_30
Description
Under Armour's flagship campaign to celebrate athletic training.
Featuring Tom Brady, Stephen Curry, Misty Copeland and Jordan Spieth .
The concept was inspired from a quote by Pietro Aretino: "I am, indeed, a king, because i know how to rule myself."
The campaign was featured in ESPN, Sports Illustrated, Time Magazine, Adweek, Business Insider, Forbes, and was awarded a Bronze Lion at Cannes in the Film Craft category.
Professional or Personal
Professional
Creative Discipline
Advertising
Film
Role in Project
Concept development, creative direction, talent VO records, copywriting, script, strategy. Shot in LA, NYC and Dallas.
Project Credits
Creative Directors: Alexander Nowak, Feliks Richter
Creatives: Myself (Kathryn Kvas), Vignesh Seshadri, Sergio Alonso and Sebastian Piacentini
Director: Wally Pfister
Photographer: Christian Weber
VFX: The Mill
Score: Phillip Glass Philharmony
Featuring Tom Brady, Stephen Curry, Misty Copeland and Jordan Spieth .
The concept was inspired from a quote by Pietro Aretino: "I am, indeed, a king, because i know how to rule myself."
The campaign was featured in ESPN, Sports Illustrated, Time Magazine, Adweek, Business Insider, Forbes, and was awarded a Bronze Lion at Cannes in the Film Craft category.
Professional or Personal
Professional
Creative Discipline
Advertising
Film
Role in Project
Concept development, creative direction, talent VO records, copywriting, script, strategy. Shot in LA, NYC and Dallas.
Project Credits
Creative Directors: Alexander Nowak, Feliks Richter
Creatives: Myself (Kathryn Kvas), Vignesh Seshadri, Sergio Alonso and Sebastian Piacentini
Director: Wally Pfister
Photographer: Christian Weber
VFX: The Mill
Score: Phillip Glass Philharmony
Campaign
"Under Armour: Rule Yourself" Campaign Film
https://www.youtube.com/watch?v=...
Rule Yourself | Misty Copeland
https://www.youtube.com/watch?v=...
Rule Yourself | Stephen Curry
https://www.youtube.com/watch?v=...
"Rule Yourself: Tom Brady" film
https://www.youtube.com/watch?v=...
Rule Yourself | Jordan Spieth
https://www.youtube.com/watch?v=...
Behind the Scenes of Under Armour ‘Rule Yourself’
https://vimeo.com/215463086
2021 Awards
YG Work
Related Awards
