Music video for “Ride or Die”, a collaboration between Kelsey Lu and Boys Noize made together with animation studio ArtCamp. The animation consists of 2400 pages of hand drawn art, each digitally rendered and scanned.
The animation was released as an NFT and the music video was a Nowness Pick and featured in Pitchfork.

Professional or Personal
Professional

Creative Discipline
Animation
Film
Illustration

Role in Project
Concept, Creative Direction, Strategy

Project Credits
Directed by Art Camp
Creative Directors: Me (Kathryn Kvas), Chris Alborano, Tal Midyan

Producers: Art Camp, Danae Gosset, Danica Tan, JJ Russo, Jerry Li
Co-Director: Mac Ross
Styling by: Becky Akinyode & Kelsey Lu

3D Animation Director : Danica Tan
3D Simulation Director : Matt Knudsen
3D Art Directors : Vasco Gross & Matt Knudsen
3D Modeler & Designer : Nicole Tan
3D Character Animation & Rigging : Farrah Silberman
3D Garment Designers & Modelers : Nicole Tan, Danica Tan, TrappistM0nk
3D Additional Character Animation : Nicole Tan
3D Animator & Landscape Artist : Vasco Gross
3D Additional Animator & Landscape Artist : Luke Hall
3D Water Simulation Artist : Yang Gao
3D Additional Designer & Animator : Morgan O’Brien

2D Animation Director : Danae Gosset
2D Animators : Christin Kim, Anna Chandler, Britton Korbel, Tianying Yu, Tianyi Zhou, Jeremy Higgins
Print Designer: Sabrina Mai

Storyboard Artist : Mac Ross
Research and Asset Curation: Jerry Li & JJ Russo