Young Guns

Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!

2021 Young Guns Work - YG Work

DINO ART TOY BOOM

Agency indego design

Client 50% TOY

Category

YG19

Annual ID

YG19_24_60

Description

DINO ART TOY BOOM is the first large-scale art toy exhibition in Macao. The creator of DINO invited a number of artists to carry out the secondary design. During the process, different media and materials collided with toys to create different vitality, and they hoped to explore more possibilities of art toys. The main visual design of the exhibition was presented in inorganic materials circling the four English letters of DINO, while “the Possibility of exploration” was born in different forms of organic life on the letters, the design which displayed the new power of Macao’s design that are constantly unleashing and meanwhile saluted design has endowed all unexpected vitality and infinite possibilities.

“50% TOY” is the first toy creation workshop in Macau that combines toys, art and creativity. It is also the most representative art toy creation unit in Macau. PercentToy (50%TOY) is a Macao-based creative studio established in 2020, consistently striving for wherever creativity occurs, transforming arts into toys and vice versa.
The team continues to explore various possibilities in this field by combining art, illustration, design and other elements to apply them into toys. In the past, the works have been exhibited in large exhibitions such as Taipei Toy Festival, Creative Taiwan Expo, China(Shenzhen) International IP Licensing Industry Expo. In the future, more exhibitions will be hold in Japan, Taiwan, Hong Kong and Macau to let more people know about art toy culture.

Professional or Personal
Professional

Creative Discipline
Graphic Design

Role in Project
Invited by 50% TOY, an independent art toy design studio in Macau, I served as the main visual designer for the DINO ART TOY BOOM project. In addition to the exhibition illustration and graphic design, I was also responsible for the exhibition planning, venue layout design and promotion work. Inspired by the variety and potential of toy materials and the development of urban diversity, I created 4 visual posters that are full of vitality to express the unleashing power of new generation design in Macau. At the same time, with the fusion of "inorganic" and "organic", it expresses that Macau, a city full of history, is also booming in diversity and youth.

Project Credits
Art director : LAM IEONG KUN / FERREIRA DAN
Creative director : LAM IEONG KUN / FERREIRA DAN
Illustration : LAM IEONG KUN / FERREIRA DAN
Graphic design : LAM IEONG KUN / FERREIRA DAN
3d rendering : BEN CHEONG
Photographer : ZERO YOUNG

2021 Awards

YG Work
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