Young Guns

Young Guns is a portfolio competition awarding creative professionals 30 years and under, including designers, illustrators, entrepreneurs, and more!

2023 Young Guns Work - YG Work

New Matter

Agency Caroline Bagley

Client YG21 | Caroline Bagley



Annual ID


About the Work

Client If Applicable
New Matter

Professional or Personal

Creative Discipline
Graphic Design
Industrial & Product Design
Typography & Lettering

Project Description
Creation of new brand and name for men’s skincare startup, New Matter. Design system was based on the the concept of personal care methodology, New Matter equips you with the products, the guidance and services that provide only what you need—and need to know—to perform and progress every day.

Led all design work, with a creation of modular grid logo system, that can be infused with a graphic system that indicates product benefits. Creation of a custom numbering system that moves from fluid to rigid. Later stages involved creating product SKUs and designing and developing e-commerce website.

Role in Project
Design director, Art Director, Retail Design, Motion Director

Project Credits
Some Days, Steve Reinmuth (Founder), Caroline Bagley (Design Director), Mikey Kelly (Motion Designer).

2023 Awards

YG Work
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