Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Integrated / Integrated Campaign
Annual ID
YO20A_123M
Campaign
The New York Times, "Honest Mistakes" Campaign Manifesto
Our print campaign placed in media related to the content of the ads
Outdoor ads
An interactive bus stop ad using an actual New York Times mistake
Instagram ad on the New York Times's cooking account
Introduction of Phase 2 of our "Honest Mistakes" campaign
An example of the "Honest Mistakes" column in the New York Times
The "Honest Mistakes" column as podcast and instagram content
"Honest Mistakes" social reach
Case study video
2020 Awards
Total Points: 2
Student Merit
Credits
Art Director
Yonatan Mallinger
Matthew Broccoli
Writer
Bill Adelson
College / University
The Book Shop / Los Angeles
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