Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.


2020 Young Ones - Young Ones ADC

Honest Mistakes

School The Book Shop School of Ads / Santa Monica

Client The New York Times

Category

Integrated / Integrated Campaign

Annual ID

YO20A_123M

Campaign

The New York Times, "Honest Mistakes" Campaign Manifesto

Our print campaign placed in media related to the content of the ads

Outdoor ads

An interactive bus stop ad using an actual New York Times mistake

Instagram ad on the New York Times's cooking account

Introduction of Phase 2 of our "Honest Mistakes" campaign

An example of the "Honest Mistakes" column in the New York Times

The "Honest Mistakes" column as podcast and instagram content

"Honest Mistakes" social reach

Case study video

2020 Awards

Total Points: 2

Merit

Credits

Writer

Bill Adelson

College / University

The Book Shop / Los Angeles
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