Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones TDC

THE VOICE DECODE

School Shanghai University of Engineering Science

Category

Communication Design / Single

Annual ID

TDC68_212Y

Description

This is a set of decoded text that needs to decipher by pronunciation. I am interested in tribal culture. Tribes with imperfect language systems will use different calls to convey their intentions. To create a double-compiled, difficult-to-decipher writing system, I applied the thoughts to font design, combined with the pronunciation of English words and the splitting of strokes and radicals in Chinese characters. The font design is also visually close to the totem culture of the jungle tribe. After completing this set of decoded characters, I designed a western font to read directly with the same visual elements.

2022 Awards

Total Points: 10

Student TDC Winner

Credits

College / University

Shanghai University Of Engineering Science
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