Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones TDC

John Cage: 4'33"

School ArtCenter College of Design / Pasadena

Category

Communication Design / Campaign

Annual ID

TDC68_214Y

Description

An identity system for John Cage’s silent composition, 4’33”. A piece that blurred the lines between sound and music. The LP cover reflects the album’s perceived silence and depicts several motifs that encapsulate the composition’s genesis: an amphitheater where the piece was recorded, a subwoofer representing the amplification of sound, and a sand garden symbolizing Cage’s connection to Zen Buddhism. The base color is a nod to Rauschenberg’s White Painting, a series of “blank canvases” that directly inspired the creation of 4’33”. In contrast, the back cover exposes the hidden noise that lies beneath the composition’s perceived silence. Environmental and unintended sounds act as music, emphasizing Cage’s Zen world-view and the power of unmediated experiences. 4’33” transformed sound into music and redefined the art of listening.

2022 Awards

Total Points: 10

Student TDC Winner

Credits

Designer

Erin Harpur

College / University

ArtCenter College of Design / Pasadena
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