Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones TDC

Grow

School School of Visual Arts / New York

Category

Communication Design / Campaign

Annual ID

TDC68_218Y

Description

Grow
Water brand project

Indoor plant sales have increased during the pandemic. GROW is a new conceptual water brand designed for houseplants.
Different kinds of water interact with and affect our bodies differently, which is true for different types of water and plants. The distinctive logo illustrates the fluidity of water. The project included the identity system, art direction, branding materials, product packaging, and advertising campaign.

2022 Awards

Total Points: 10

Student TDC Winner

Credits

Designer

Jaeyou Chung

College / University

School of Visual Arts / New York
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