Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones TDC

Words on Facial Make-up

School China Academy of Art / Hangzhou

Category

Communication Design / Campaign

Annual ID

TDC68_219Y

Description

College: China Academy of Art
The instructor: Huanbin Liang ——China Academy of Art
There are some simple symbols in the ancient masks which are used to express the special idea and expression and when it comes to the opera, symbols are drawn in the characters’ faces in order to express more complex idea and expression. Chinese traditional opera facial makeup has a function of showing mood, symbol, feature and so many others. By using the clerical script and  a way of writing which is called “Pu Hao”, the characters’ previous facial makeup will be replaced by his own name to form the Chinese character facial makeup. By this way, the characters’ feature is not only retained well and continue the vivid expression, but also emphasized the characters and enhance the memory. The meaning of a symbol sometimes depends on its context absolutely, it will show a character’s feature and nature and hints a circumstance of a role.

2022 Awards

Total Points: 10

Student TDC Winner

Credits

Student Team

Xingya Mao

College / University

China Academy of Art / Hangzhou
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