This project designs the visual identity for TypoLA, a hypothetical international design conference that takes place at the Hoffmitz Milken Center for Typography, Los Angeles. It will invite typography designers from different cultural backgrounds as speakers. The tone of the conference is respecting diversity and inclusivity in the future of typography design.
This design’s principal part is a logo system featuring variations based on the shape of the lower case letter “LA” to simulate the alphabet in different languages. It serves to elevate the voice of the conference. The logotype acts to provide a foundation for more diversified moments. The conference's identity system was created from the frame of the TypoLA logomark. It functions as an important visual tool at this international event. The TypoLA website serves as a portal sharing the conference information and promoting the guest designers. Visit the functioning website at: https://typola-website.webflow.io/