Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones TDC

The School Yard

School School of Visual Arts / New York

Category

Communication Design / Single

Annual ID

TDC68_231Y

Description

For this particular project I wanted to set some harsh guidelines for myself in order to flex muscles I was not necessarily good at. My two biggest rules were no color and nothing but typography (no illustrations or photos). Anyone who knows me, knows that designing in full B&W is not something I normally do. I started playing around with typography and how it can be a powerful tool for image making. I printed, scanned, cut up, stomped on, ripped, crumbled, different typefaces to express strong emotions. I think the experimental typography lended really well to the subject of the entire piece. The concept of ‘putting the pieces back together’ emotionally after being bullied was something I wanted to touch on. I think it also helped talk about a serious subject without being overly literal. Every piece in this broadsheet was made outside of the computer and photographed or scanned in to give it a very dynamic and tactile feel. The guidelines put in place at the beginning of the project lead to the overall success of the piece - in my opinion.

2022 Awards

Total Points: 10

Student TDC Winner

Credits

College / University

School of Visual Arts / New York
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