Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones TDC

This Book is a Time Machine

School ArtCenter College of Design / Pasadena


Communication Design / Single

Annual ID



Time is an abstract force that measures our lives. Even as technology advances, our thirst for speed and convenience in this fast-paced society is never quenched. But, at what cost? Many of us only consider the present and the future of our own lives, but fail to think about how our current actions may impact the future beyond ourselves. The continuous fragmentation of time into smaller increments detaches us from the larger timescales. 'This Book is a Time Machine' explores four different timescales — that of the human, technology, geology, and the timescale of the book itself. If our consideration of larger timescales impacts our current actions, perhaps we can create better futures. The nine ribbon bookmarks are nine different access points to parts of the narrative, encouraging the reader to explore the content of the book in a less linear fashion. The use of large, staggered typography represents the fragmenting of time units.

2022 Awards

Total Points: 10

Student TDC Winner



Phoebe Hsu

College / University

ArtCenter College of Design / Pasadena
Share To

Related Awards





Follow Us