Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones TDC

Hardly Silent

School ArtCenter College of Design / Pasadena

Category

Communication Design / Single

Annual ID

TDC68_235Y

Description

Though the films in the silent era itself were silent, the live showings were paired with an orchestra or live music. I wanted to address this interesting duality by using refined, delicate type in unexpected ways to combine the sophisticated yet noisy nature of these gatherings to give the watchers a visual sense of what silent films are really about. The use of silver metallic paper in this project reflects the silent while flourishing movie industry in the beginning age of 20 century. The clear film pages appear quietly in the book to evoke the tactile film texture. Most of the book is printed in black and white with textured paper. The idea is movie makers were trying all kinds of experimental way to shoot the film on the basis of a silent medium.

The simplicity of the Founders Grotesk balances with (display) Serifbebe and (text) Fabrik in a harmonious way. Combining comparatively complex fonts with a font that has support for many weights was a very interesting experience. The typographic palette is completed by Founders Grotesk Mono.

2022 Awards

Total Points: 10

Student TDC Winner

Credits

College / University

ArtCenter College of Design / Pasadena
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