Anchorage Museum is the largest museum in Alaska, tells a multi-faceted story that weaves together cultural, scientific, historical, and artistic threads. Anchorage Museum connects people, expands perspectives, and encourages dialogue about the North and its distinct environment. The new brand identity includes posters, websites, print collaterals, brochures, custom typeface, and applications. The concept of the rounded grid is used throughout the identity system. The Rounded grid is a pattern that is accumulated with rounded blocks. It is seen as a large window to reflect the story of the North. Besides, the custom typeface is designed according to this grid.