Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2022 Young Ones - Young Ones TDC

ONE%VINYL

School ArtCenter College of Design / Pasadena

Category

Communication Design / Campaign

Annual ID

TDC68_248Y

Description

Filter bubbles keep feeding non-stop streaming content based on big data. It leads to the illusion that we are the “center” of the world, making people less concerned about things outside their comfort zone. Algorithms seem to be the most efficient way of filtering information. But other than building connections based on big data, there should be other options. By introducing the geology function, I push people to think about what is there. People may notice the pattern of the songs showing up in certain areas and start asking why. “why people put these songs here?”. The questions lead to the opposite of self-centering.
Art(music), to me, is everything about being specific. Artist is inspired by real events, real people, real life, and so do listeners. The story is real, and the emotional reaction is real. Those real connections sometimes have been overwhelmed by the big data. I want to highlight the real connections, which is the key to breaking the filter bubbles.


2022 Awards

Total Points: 10

Student TDC Winner

Credits

Designer

Ruiqi Zhou

College / University

ArtCenter College of Design / Pasadena

Professor / Instructor

Gerardo Herrera
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