Korean National Ballet is the first professional ballet company in South Korea. It's goal is to bring ballet to every corner of the country. It currently doesn’t have a cohesive brand covering various platforms and collaterals. As a result KNB has a low audience participation due to lack of awareness and brand confusion.

Aside for overall brand continuity with this case study my goal is to showcase individual dancers and their dedication to their performances, while creating a platform where local, national and international audiences can connect for deeper and thoughtful discussion. 

KNB rebranding features multiple languages to gain attention from various countries and promote the uniqueness of Korean ballet. It features its own application where the audience can connect with not only dancers, but as well as others who are dedicated to a program like choreography.