Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Design for Good / Packaging Design
Annual ID
YO22_A015G
Description
Some discussions can be polarizing yet necessary for the future of our planet. We believe that a middle ground can be obtained through active communication while sharing a Coke.
Our concept strips a Coca-Cola can from its iconic red color when it gets a few degrees warmer than its perfect drinking temperature. The concept suggests a product modification to raise immediate awareness and serves as a conduit for a larger conversation — stating that Coca-Cola is willing to modify its iconic packaging in the name of a bigger change; our climate.
Our concept strips a Coca-Cola can from its iconic red color when it gets a few degrees warmer than its perfect drinking temperature. The concept suggests a product modification to raise immediate awareness and serves as a conduit for a larger conversation — stating that Coca-Cola is willing to modify its iconic packaging in the name of a bigger change; our climate.
2022 Awards
Total Points: 15
Student Gold Cube
Credits
Art Director
Flavio Arnizant de Zorzi
Copywriter
Domingo Narvaez
College / University
Miami Ad School / New York
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